December 6, 1996 5:30 PM ET

Online business directory to feature 19M listings
By Maria Seminerio

  Startup Worldwide Directory Online will launch next week an ambitious online directory to businesses all over the world.

The directory, accessible at, is based upon a huge yellow pages database provided by Dun & Bradstreet, which includes links to 50 similar business directories outside the United States, for a total of 19 million listings, said WWDO CEO Sebastian Oghlidos.

It features addresses and phone numbers for businesses, with E-mail addresses to be included next year, Oghlidos said.

The directory's "Cyber Delight" storefront features arts, travel and entertainment content. Advertising will be sold by product category, starting in major metropolitan areas, Oghlidos said.

Privately held WWDO is based in Menlo Park, Calif.

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