March 24, 1997 1:45 PM ET
iMarket sends out Direct Mail Express
By Maria Seminerio

Privately held iMarket Inc., a developer of electronic marketing tools, today took the wraps off its Direct Mail Express service for putting together business-to-business direct mail campaigns on the Internet. Direct Mail Express, accessible on iMarket's marketing center at www.imarketinc.com/, lets users choose from a menu of letterhead templates, compose marketing pitches and determine how many copies should be sent out. iMarket then transmits the job to Pitney Bowes Inc.'s DirectNet service for printing, addressing and mailing of physical copies, company officials said. The service is aimed at providing direct mail marketing services at a cheaper price than those offered by graphic designers and printing services, said Doug Borchard, president of iMarket, in Waltham, Mass. Direct Mail Express is being aimed at small businesses, which may avoid targeted mail marketing campaigns because of their cost, said Uday Joshi, director of mail generation systems at Pitney Bowes, in Stamford, Conn. Pricing for the direct mail packages starts at 44 cents per page plus postage, iMarket officials said. The service is available now. iMarket claims that for orders of 5,000 copies or less, its service is less expensive than conventional direct mail campaigns. Copyright(c) 1997 Ziff-Davis Publishing Company. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Ziff-Davis Publishing Company is prohibited. PC Week and the PC Week logo are trademarks of Ziff-Davis Publishing Company. PC Week Online and the PC Week Online logo are trademarks of Ziff-Davis Publishing Company. Send mail to PC Week