March 24, 1997 1:45 PM ET
iMarket sends out Direct Mail Express
By Maria Seminerio

  Privately held iMarket Inc., a developer of electronic marketing tools, today took the wraps off its Direct Mail Express service for putting together business-to-business direct mail campaigns on the Internet.

Direct Mail Express, accessible on iMarket's marketing center at, lets users choose from a menu of letterhead templates, compose marketing pitches and determine how many copies should be sent out. iMarket then transmits the job to Pitney Bowes Inc.'s DirectNet service for printing, addressing and mailing of physical copies, company officials said.

The service is aimed at providing direct mail marketing services at a cheaper price than those offered by graphic designers and printing services, said Doug Borchard, president of iMarket, in Waltham, Mass.

Direct Mail Express is being aimed at small businesses, which may avoid targeted mail marketing campaigns because of their cost, said Uday Joshi, director of mail generation systems at Pitney Bowes, in Stamford, Conn.

Pricing for the direct mail packages starts at 44 cents per page plus postage, iMarket officials said. The service is available now. iMarket claims that for orders of 5,000 copies or less, its service is less expensive than conventional direct mail campaigns.

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